Wednesday, November 27, 2013

A Web Designer That Helped Me - I know how hard it is to find a good web designer (read more)

Hi everyone, today will be a bit different. I know that this is a blog about Facebook Advertising. We all know how important it is to have a website online. Having no website online is basically saying you don't want your customers to find you.

If you have a business online it is crcial to have a website.

OK now that you know how important it is to have a website lets talk about why I am writing a blog post about web design when this blog is dedicated to Facebook advertising.

Just like everyone else we run a business and just until a few short months ago we did not have a website. It was hard to build a website and I did not know how. I went to blogger to build my own blog. Only problem is we not only had to stay in Googles guide lines but if they didint like something we did Google could easily delete your blog.

How do I know this?

It actually happened to us twice. So I guess the old saying goes what ever energy you put into the universe you will get back.

I am always on Facebook. I mean who isint plus this whole blog is dedicated to Facebook.

I saw an interesting ad on Facebook and I clicked it.

What happen next was history.

I use to think that making a website would be a hard or long process that would cost me thousands of dollars.

Boy was I wrong.

My website was a simple blog and I would actually own my website files.

I do not normally do this but I thought when I have a good experience I would share it with people so to help out.

The best way I always find stuff no matter what it is, is always by referell. Well most of the time. In this case I didint know anyone who had a website.

So here is my referral to you that a website design company called Web Dom inc (www.webdominc.com) helped create my website.

My experience was simple, I filled out a form to get a quote and with in a few hours David contacted me back.

David walked me through the process and lisened to what I wanted.

Literally the next day my website was finished. I made a few minor adjustments and I was up rolling.

The best part is my website is connected to blogger.

That means every time I write a blog on my website or blogger it post automatically to each.

How cool is that!

Plus I received free hosting!

Look for those of you who do not know who to hire for your website, I am giving you my vote that Web Dom is the designer to hire.

If you would like to check them out just CLICK HERE and go request a quote for a new website. 



I apologize I didn't include my website for you all of you to see. I pulled it down to add some more stuff to it I think you all will like. Check back soon. 



Wednesday, November 30, 2011

How Does Facebook Advertising Help Your Site?

In no other online site is there so much pertinent personal information being openly shared with people other than the most popular social networking site Facebook and an online advertiser, a smart one, would find it hard to ignore this phenomena and use it to their advantage, make do with the rich stock of specific information and data about people that would normally take a bank to elicit the same kind of information. Hence Facebook holds great promise for online marketers who want to perform a more thorough targeted marketing on the internet. The Facebook ad program helps advertisers hit the right demographics based on personally volunteered data such as age, interests, employers, location even to the town, and even relationship status and friends lists.

Nevertheless, the Facebook advertising program is comparatively new and up to this point expert advertisers are still on a "try to get the feel" mode making experiments with the Facebook ads and seeing how the targeted audience reacts to the posted advertisements. Being new as it is, even digital marketing experts who are already very proficient in the arts of advanced targeting displays in paid search advertising are just starting to get their feet wet and are still on the tweaking phase of running their ad programs on Facebook.

But there are already assured parameters that you can use as an online advertiser to get your ads noticed by the millions of Facebook users and one of these tactics requires you to tailor fit your ads to work within the Facebook general ambiance and experience. You have to understand that the users of Facebook spend an inordinate amount of time compared to how much they spend in other websites and while on Facebook, they interact with friends by sending emails and real-time chatting, share information such as photos and videos, and connect with their favored causes, but never search for anything to buy so their mindset is not to spend but to interact with people they know so if you have this situation in mind, then you can create a type of ad where you can carefully select images, editing calls-to-action, and tweaking on the messages on your ad to cater to the prevailing atmosphere on Facebook and that is interaction.

So first off, try not to think of Facebook as an ordinary site like an e-magazine where you can just post your ads and drive the viewers into your website for instant traffic, though for a few popular brands, this may work for any site they wish to post their ads on, but since you are not them, it would be better to stick to a more programmed battle plan and stick to the general Facebook experience because doing that would bring better results. You can create Custom Pages as part of your Facebook Page enabling your viewers to easily "Like" your website so that you can without difficulty re-market to them with updates about new deals and upcoming events in the future.

Thursday, November 3, 2011

Advertising How To Tips and Tactics For Social Media

50 Social Media Marketing "Advertising How To" Tips and Tactics



Social media advertising has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images.


People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates.

Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem.

So here are 50 synergistic social media advertising tips and tactics to market your content and ideas and help them to spread to a global audience. Apply some of these tips and you maybe surprised in the journey that unfolds as you and your company are discovered and shared and your goods and services are purchased because you were ‘found’.

The secret sauce behind these "Advertising How To" tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. This approach is an advertising how to go beyond being just ‘Facebook Centric’ and provide substance, endurance and longevity to your on-line presence and digital assets. These tips are also about assisting you in optimizing and integrating the multiple social media platforms listed below

Some of these tips are basic for some but this is a checklist that may assist you in synergizing your online advertising presence and bring traffic and viewers to your global digital properties.

50 Social Media Marketing "Advertising How To" Tips and Tactics




















  1. Produce inspiring, educational and awesome content that is so compelling that people want to share it, this is the foundation of your advertising. All media is about good content and social media is no different
  2. Write regularly and consistently, people will then come and visit regularly and keep coming back because they know it will be new and topical (that is why magazines have regular publishing time frames)
  3. Learn to write a headlines that make people want to read the rest of your article
  4. Use ‘list’ posts (Advertising How To - For Facebook) regularly. They may be a bit passe for some, but they work and tend to get passed around online
  5. Place a Retweet button on your blog at the top of the posts (WordPress plugins make this really easy to do)
  6. Place a Facebook share button at the top of all posts
  7. Include a Facebook ‘like box’ near the top right side of the blog so people can ‘like’ your Facebook page even while they are on your blog
  8. Place a LinkedIn share button on your blog (LinkedIn has over 100 million users and they are typically high earners and influential)
  9. Comment regularly on other bloggers in your niche
  10. As you grow your traffic and followers, highlight this on your blog and demonstrate some ‘social proof’. This could even include the number of Twitter followers you have or awards you have won or your website grade or even your Twitter grade
  11. Make it easy for people to subscribe via email (email      advertising may be perceived as old school but it works big time!)
  12. Offer to guest post on a another influential bloggers blogs and provide a link back to your blog as part of the agreement
  13. Provide subscribe buttons so people can follow you on your other web properties (Facebook, Twitter, LinkedIn etc)
  14. Provide a subscription button via RSS so people can have your posts pushed to them in their ’Google Reader’ account after they are published













FaceBook.com




1. Update your Facebook ‘Page’ with your blog posts straight after publishing

2. Provide content and links on your Facebook page that will make them want to share and like your updates

3. Include Twitter in your menu (This is available as a standard setting on your Facebook fan page)

4. Run polls using the standard Facebook ‘Question’ feature (above the ‘Write something’ box) to engage your audience and involve them

5. Link to your Facebook page in your email newsletter

6. Run a competition on Facebook

7. Use a reveal tab that is set up as your landing page that provides access to unique content, this could be a video a content or even a voucher

8. Respond to all comments on your Facebook page in a timely fashion







 





  1. Acquire Twitter followers – quantity is important
  2. Engage and develop Twitter followers within your niche using Tweepi (Tweepi.com makes it easy to follow followers of influential bloggers on Twitter) or Twellow.com (Twellow provides a tool that enables you to find powerful Twitter follower lists in your niche) – this is the quality part of the Twitter equation
  3. Share the content of influential Twitter people and let them know by including their Twitter name eg @johndoe
  4. Automate the tweeting of other bloggers content that you trust and add value to your followers with other peoples articles and content
  5. Tweet regularly and consistently the posts of other influential bloggers in your topic category
  6. Automate the retweeting of your great content so it is not forgotten and buried in the archives (SocialOomph professional can be setup to do this)
  7. When tweeting your posts include # tags that deliver the Tweet to # groups/lists eg #SocialMedia


















  1. Interview influential people in your topic category on video and post them to YouTube
  2. Include your website/blog link in your profile
  3. Automate sharing after posting (available under ‘Account settings” then ‘Activity Sharing’ , then choose the social accounts and as a minimm select Facebook and Twitter (Reader, Orkut and MySpace are also able to be enabled).
  4. Write a headline that is ‘keyword’ rich for your industry and niche
  5. Write a tempting and teasing headline that makes the potential viewer want to ‘hit’ the play button
  6. Place a link to your blog at the beginning of each description for each video and make sure you write a description that includes keywords and inviting description
  7. Include keyword tags for each video












Linkedin.com




  1. Use all three website or links that LinkedIn allows in your profile (these can point to your website, blog and Facebook)
  2. Make your LinkedIn profile ‘Public’ in your settings
  3. Pose questions in the Q&A section of LinkedIn with links to your possible answer as a post link
  4. Setup a LinkedIn profile for your blog (not just your personal profile)
  5. Integrate your Slideshare into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
  6. Integrate your Blog post feed into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
  7. Add your Twitter feed into your LinkedIn account using the ‘Add an Application’











SlideShare.net


  1. Turn your posts into PowerPoint presentations and post them to Slideshare
  2. Write a good headline both on the presentation itself and the Title area
  3. Include keyword tags that would be used to find the presentation
  4. Promote your presentations on Twitter
  5. Allow viewers to download your presentation to assist in making it easy for people to share
  6. Post them to your Facebook page
  7. In choose a license make it CC (Creative Commons) License so people can use your content and then attribute and link to your blog

What other social media "Advertising How To" marketing tips and tactics have I left out?


Friday, October 28, 2011

Does Facebook advertising work? & How much does it cost?

Best Answer - Chosen by Voters

Yes, there are costs associated with Facebook Ads. You can estimate the cost as you create your ads. If you'd like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won't have to enter any payment information until the next step, so you can do this without purchasing an ad). The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours.

When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily or lifetime budget. There are no additional fees for running Facebook Ads. The link is an Advertising How To facebook help page.

 http://www.facebook.com/help/?page=864


Other Answers (2)

Kurtis

Facebook advertising does work. The only thing to consider is the cost to make everything work. Facebook ads can cost you, but why struggle when you can get a step by step facebook marketing guide. The biggest mistake a beginner in online marketing can make is to attempt PPC (pay per per click ads) without the proper knowledge and advice. So the best way to start any online marketing campaign, is to start out learning from someone successfully marketing on facebook and then copy them step by step. Facebook also offers many ways to market for free. The best is to follow someone having success.

Source(s):
http://www.readwriteweb.com/archives/why_most_facebook_marketing_does_work_if_done_right_as_with_all_marketing.php

http://getfbtrafficvideos.com


Swatman-...

Facebook has 2 options. However I've only used one. It's a pay per click ad, which revolves around a budget. You make a budget, and how ever many click on it is how much it costs. One day it could cost 20 dollars. another day it could cost 1 dollar. It's all about how many click it and how long you run your campaign for. Advertising How To is the best way to go, just follow someones guide and follow their Advertising How To for facebook.

Source(s):
When promoting my site

Getting More Facebook Fans - 5 Quick Tips

Creating your Facebook page can be done in minutes, but how to get more Facebook fans and growing your audience takes quite a bit more effort. Fortunately for you, there are plenty of ways to do this. Here, we'll run down seven of the easiest how to and most cost-effective ways to get more Facebook fans.

1) Optimize Page with Keywords

Google is now able to index public Facebook pages and posts and include them on their search results. Facebook, with its own search engine, also ranks pages according to their search relevance to a given query. Get more Facebook fans by identifying keywords and applying them throughout your page, including the page URL. Note that you need a minimum of 25 fans to be eligible for a vanity URL.

2) How To Use Facebook Ads
Facebook's own advertising platform allows you to target a campaign to specific demographics and markets that you're aiming to attract to your page. Click the "Advertising" link at Facebook page's footer and you'll be brought to a wizard where you can filter your targeted audience to your exact demographics and specify your ad placement details so you can determine your final cost. If you have a small budget, you can still place ads during important days of the year for your page. For example, if you're running a series of holiday videos on your page, it would make sense to run the Facebook ad in December.

3) How To Get a Facebook Like Box

A Facebook Like Box is a widget that can be displayed on your website or blog. You've probably seen one already: a box, usually found on the side bar of a webpage. where you can see the number of likes, a listing of users and their profile photos, and a Facebook stream to show recent posts and a backlink that will bring you to the page. It's a nifty widget for getting more Facebook fans because it lets your external audience to know of your Facebook presence and encourage them to join you there. For instance, they might see a friend who already liked your page and may wish to do so as well. Or perhaps see an interesting post from a few days ago and decide to read it.

4) Build on the Audience You Already Have

If you already have mailing lists, a subscriber base, a huge network on your personal Facebook account, a WordPress blog or some other form of Internet real estate, then you can add a call to action for selected communications on these platforms. It can be as simple as adding a "Join me on Facebook" invite on your email signature line or adding a Like plugin on your WordPress blog. Offline properties also count, so make sure to include your Facebook Advertising page's URL on your business cards, print marketing materials, and place of business. Even better, incentivize the invite by providing a small gift, discount or exclusive content for those who will click through.

5) Set A Teaser Landing Page

With Facebook's latest overhaul of pages you can now easily assign a separate default landing page for fans and non-fans. How to create a teaser landing page for non-fans where you can provide compelling reasons for them to click like. This is also known as a reveal tab, because the call to action is liking your page to reveal the content they wish to see. It may simply be access to your full page, or a free how to ebook, how to video or how to report that you're offering only to your Facebook advertising fans. If your offer is interesting enough, you're sure to get more likes and fans with this method.

Bonus Tip!

How to customize your Facebook page to include a reveal tab but don't know how and don't want to pay a web designer or programmer big bucks to do it for you... my secret is Like Page Maker.

There is a video showing a demo of  how to use the software at: http://www.likepagemaker.com

Article Source: http://EzineArticles.com/?expert=Gary_O'_Brien

Article Source: http://EzineArticles.com/6254353

Do you use Facebook Marketing, Why Not?