In no other online site is there so much pertinent personal information being openly shared with people other than the most popular social networking site Facebook and an online advertiser, a smart one, would find it hard to ignore this phenomena and use it to their advantage, make do with the rich stock of specific information and data about people that would normally take a bank to elicit the same kind of information. Hence Facebook holds great promise for online marketers who want to perform a more thorough targeted marketing on the internet. The Facebook ad program helps advertisers hit the right demographics based on personally volunteered data such as age, interests, employers, location even to the town, and even relationship status and friends lists.
Nevertheless, the Facebook advertising program is comparatively new and up to this point expert advertisers are still on a "try to get the feel" mode making experiments with the Facebook ads and seeing how the targeted audience reacts to the posted advertisements. Being new as it is, even digital marketing experts who are already very proficient in the arts of advanced targeting displays in paid search advertising are just starting to get their feet wet and are still on the tweaking phase of running their ad programs on Facebook.
But there are already assured parameters that you can use as an online advertiser to get your ads noticed by the millions of Facebook users and one of these tactics requires you to tailor fit your ads to work within the Facebook general ambiance and experience. You have to understand that the users of Facebook spend an inordinate amount of time compared to how much they spend in other websites and while on Facebook, they interact with friends by sending emails and real-time chatting, share information such as photos and videos, and connect with their favored causes, but never search for anything to buy so their mindset is not to spend but to interact with people they know so if you have this situation in mind, then you can create a type of ad where you can carefully select images, editing calls-to-action, and tweaking on the messages on your ad to cater to the prevailing atmosphere on Facebook and that is interaction.
So first off, try not to think of Facebook as an ordinary site like an e-magazine where you can just post your ads and drive the viewers into your website for instant traffic, though for a few popular brands, this may work for any site they wish to post their ads on, but since you are not them, it would be better to stick to a more programmed battle plan and stick to the general Facebook experience because doing that would bring better results. You can create Custom Pages as part of your Facebook Page enabling your viewers to easily "Like" your website so that you can without difficulty re-market to them with updates about new deals and upcoming events in the future.
Wednesday, November 30, 2011
Thursday, November 3, 2011
Advertising How To Tips and Tactics For Social Media
50 Social Media Marketing "Advertising How To" Tips and Tactics
Social media advertising has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images.
People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates.
Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem.
So here are 50 synergistic social media advertising tips and tactics to market your content and ideas and help them to spread to a global audience. Apply some of these tips and you maybe surprised in the journey that unfolds as you and your company are discovered and shared and your goods and services are purchased because you were ‘found’.
The secret sauce behind these "Advertising How To" tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. This approach is an advertising how to go beyond being just ‘Facebook Centric’ and provide substance, endurance and longevity to your on-line presence and digital assets. These tips are also about assisting you in optimizing and integrating the multiple social media platforms listed below
Some of these tips are basic for some but this is a checklist that may assist you in synergizing your online advertising presence and bring traffic and viewers to your global digital properties.
50 Social Media Marketing "Advertising How To" Tips and Tactics
- Produce inspiring, educational and awesome content that is so compelling that people want to share it, this is the foundation of your advertising. All media is about good content and social media is no different
- Write regularly and consistently, people will then come and visit regularly and keep coming back because they know it will be new and topical (that is why magazines have regular publishing time frames)
- Learn to write a headlines that make people want to read the rest of your article
- Use ‘list’ posts (Advertising How To - For Facebook) regularly. They may be a bit passe for some, but they work and tend to get passed around online
- Place a Retweet button on your blog at the top of the posts (WordPress plugins make this really easy to do)
- Place a Facebook share button at the top of all posts
- Include a Facebook ‘like box’ near the top right side of the blog so people can ‘like’ your Facebook page even while they are on your blog
- Place a LinkedIn share button on your blog (LinkedIn has over 100 million users and they are typically high earners and influential)
- Comment regularly on other bloggers in your niche
- As you grow your traffic and followers, highlight this on your blog and demonstrate some ‘social proof’. This could even include the number of Twitter followers you have or awards you have won or your website grade or even your Twitter grade
- Make it easy for people to subscribe via email (email advertising may be perceived as old school but it works big time!)
- Offer to guest post on a another influential bloggers blogs and provide a link back to your blog as part of the agreement
- Provide subscribe buttons so people can follow you on your other web properties (Facebook, Twitter, LinkedIn etc)
- Provide a subscription button via RSS so people can have your posts pushed to them in their ’Google Reader’ account after they are published
FaceBook.com
1. Update your Facebook ‘Page’ with your blog posts straight after publishing
2. Provide content and links on your Facebook page that will make them want to share and like your updates
3. Include Twitter in your menu (This is available as a standard setting on your Facebook fan page)
4. Run polls using the standard Facebook ‘Question’ feature (above the ‘Write something’ box) to engage your audience and involve them
5. Link to your Facebook page in your email newsletter
6. Run a competition on Facebook
7. Use a reveal tab that is set up as your landing page that provides access to unique content, this could be a video a content or even a voucher
8. Respond to all comments on your Facebook page in a timely fashion
- Acquire Twitter followers – quantity is important
- Engage and develop Twitter followers within your niche using Tweepi (Tweepi.com makes it easy to follow followers of influential bloggers on Twitter) or Twellow.com (Twellow provides a tool that enables you to find powerful Twitter follower lists in your niche) – this is the quality part of the Twitter equation
- Share the content of influential Twitter people and let them know by including their Twitter name eg @johndoe
- Automate the tweeting of other bloggers content that you trust and add value to your followers with other peoples articles and content
- Tweet regularly and consistently the posts of other influential bloggers in your topic category
- Automate the retweeting of your great content so it is not forgotten and buried in the archives (SocialOomph professional can be setup to do this)
- When tweeting your posts include # tags that deliver the Tweet to # groups/lists eg #SocialMedia
- Interview influential people in your topic category on video and post them to YouTube
- Include your website/blog link in your profile
- Automate sharing after posting (available under ‘Account settings” then ‘Activity Sharing’ , then choose the social accounts and as a minimm select Facebook and Twitter (Reader, Orkut and MySpace are also able to be enabled).
- Write a headline that is ‘keyword’ rich for your industry and niche
- Write a tempting and teasing headline that makes the potential viewer want to ‘hit’ the play button
- Place a link to your blog at the beginning of each description for each video and make sure you write a description that includes keywords and inviting description
- Include keyword tags for each video
Linkedin.com
- Use all three website or links that LinkedIn allows in your profile (these can point to your website, blog and Facebook)
- Make your LinkedIn profile ‘Public’ in your settings
- Pose questions in the Q&A section of LinkedIn with links to your possible answer as a post link
- Setup a LinkedIn profile for your blog (not just your personal profile)
- Integrate your Slideshare into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
- Integrate your Blog post feed into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
- Add your Twitter feed into your LinkedIn account using the ‘Add an Application’
SlideShare.net
- Turn your posts into PowerPoint presentations and post them to Slideshare
- Write a good headline both on the presentation itself and the Title area
- Include keyword tags that would be used to find the presentation
- Promote your presentations on Twitter
- Allow viewers to download your presentation to assist in making it easy for people to share
- Post them to your Facebook page
- In choose a license make it CC (Creative Commons) License so people can use your content and then attribute and link to your blog
What other social media "Advertising How To" marketing tips and tactics have I left out?
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